Quick Answer: SupplyHouse.com is a plumbing-and-HVAC wholesaler that sells directly to homeowners online, no contractor account required — and it stocks a genuinely different brand mix than the big-box stores. It carries Rheem's pro-channel RTG/RTGH line, A.O. Smith's Adapt+ (as high as $2,187.90), State's contractor-badge version of the same hardware, Eemax's electric HomeAdvantage II line (from $233), and closeout Takagi stock. The gap worth knowing before you shop: SupplyHouse doesn't carry Navien at all — its own Navien page redirects to five alternative brands instead.

Every big-box retailer we’ve reviewed on this site — Home Depot, Lowe’s, Costco, Menards, Walmart, Amazon — sells tankless water heaters as a consumer appliance, often bundled with an installation service. SupplyHouse.com is a different kind of channel entirely: a plumbing-and-HVAC wholesaler that opened its online ordering to homeowners, no trade license required, selling the same pro-grade SKUs a plumber would quote from their own distributor account. That gets you wholesale pricing on platforms the retail stores rename, but it also means a noticeably different brand lineup — and one well-known brand missing outright.

What SupplyHouse actually stocks

BrandSupplyHouse availabilityNotable lineTypical price range
RheemPro-channel RTG (non-condensing) and RTGH (condensing)RTG-95DVLN-3 / RTGH-95DVLN-3~$1,201-$1,750+
RinnaiResidential RE/RX line plus commercial CX seriesCX199iN commercial condensing~$1,550-$1,980+
A.O. SmithFlagship Adapt+ and ProLine XE gas condensingAdapt+ ATHR-199X3~$1,092-$2,188
State (A.O. Smith's contractor badge)Same hardware platforms as A.O. Smith, wholesale-firstUPVS-90E electric point-of-use~$280-$1,874
EemaxFull HomeAdvantage II electric rangeHA008240 / HA018240 / HA036240~$233-$867
TakagiCloseout only — brand discontinued 12/31/2025T-H3-DV-N~$1,558 while stock lasts
NavienNot carried — product page redirects to alternativesn/an/a

Prices per current and recent SupplyHouse.com listings, checked October 2026; wholesaler pricing and stock status change frequently, so confirm the live listing before ordering.

By the numbers

1. A.O. Smith Adapt+ ATHR-199X3 — Best Wholesale-Channel Flagship

A.O. Smith Adapt+ ATHR-199X3

Condensing gas · 199,000 BTU · 10.5 GPM peak · 0.95 UEF · $2,187.90 at SupplyHouse
  • X3 Scale Prevention Technology is rated by A.O. Smith to extend heat-exchanger life by up to 300% in hard-water homes — see our hard water guide for whether that upgrade is worth the premium over the non-X3 ProLine XE platform.
  • SupplyHouse sells this unit at the same wholesale price point we've already confirmed independently, consistent pricing across the two checks rather than a one-time promo.
  • No contractor account needed — SupplyHouse's listing is open to any homeowner, unlike some wholesalers that gate pricing behind a trade login.
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2. Eemax HA018240 — Best SupplyHouse Pick for a Small Home

Eemax HA018240

Electric point-of-use/small-home · 18 kW/240V · 75A · $399.99 at SupplyHouse
  • Lowe's lists the identical model at $449.00 — a $49.01 gap on the exact same SKU, worth checking before assuming either retailer is automatically cheaper.
  • No gas line or venting required, the main appeal of an electric unit at this size — see our electrical requirements guide to confirm your panel can support the 75A draw before ordering.
  • Eemax is Rheem's own sister brand under parent company Paloma Industries, not an unrelated budget import, per our Eemax tankless water heater review.
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What a SupplyHouse price doesn’t cover

Wholesale pricing and open online ordering make SupplyHouse worth checking before you buy from a big-box store — but two things work differently than shopping a consumer retailer:

The bottom line

SupplyHouse.com fills a real gap between the big-box retailers and a plumber’s own distributor account — pro-channel Rheem, A.O. Smith, State, and Eemax pricing, open to any homeowner, no trade credentials required. The two things worth checking before you order: confirm the brand you want is actually sold here (Navien isn’t, full stop), and price out the real return-shipping cost on a heavy unit rather than trusting the “no restocking fee” headline alone, since freight shipping on a bulky return has reportedly run over a third of the item’s value. For brands that do sell through standard retail channels with bundled installation, our Home Depot tankless water heater guide and Costco tankless water heater guide cover that side of the market, and our best tankless water heater guide ranks the full brand field regardless of where you ultimately buy.

Check the A.O. Smith Adapt+ price on Amazon →