Every big-box retailer we’ve reviewed on this site — Home Depot, Lowe’s, Costco, Menards, Walmart, Amazon — sells tankless water heaters as a consumer appliance, often bundled with an installation service. SupplyHouse.com is a different kind of channel entirely: a plumbing-and-HVAC wholesaler that opened its online ordering to homeowners, no trade license required, selling the same pro-grade SKUs a plumber would quote from their own distributor account. That gets you wholesale pricing on platforms the retail stores rename, but it also means a noticeably different brand lineup — and one well-known brand missing outright.
What SupplyHouse actually stocks
| Brand | SupplyHouse availability | Notable line | Typical price range |
|---|---|---|---|
| Rheem | Pro-channel RTG (non-condensing) and RTGH (condensing) | RTG-95DVLN-3 / RTGH-95DVLN-3 | ~$1,201-$1,750+ |
| Rinnai | Residential RE/RX line plus commercial CX series | CX199iN commercial condensing | ~$1,550-$1,980+ |
| A.O. Smith | Flagship Adapt+ and ProLine XE gas condensing | Adapt+ ATHR-199X3 | ~$1,092-$2,188 |
| State (A.O. Smith's contractor badge) | Same hardware platforms as A.O. Smith, wholesale-first | UPVS-90E electric point-of-use | ~$280-$1,874 |
| Eemax | Full HomeAdvantage II electric range | HA008240 / HA018240 / HA036240 | ~$233-$867 |
| Takagi | Closeout only — brand discontinued 12/31/2025 | T-H3-DV-N | ~$1,558 while stock lasts |
| Navien | Not carried — product page redirects to alternatives | n/a | n/a |
Prices per current and recent SupplyHouse.com listings, checked October 2026; wholesaler pricing and stock status change frequently, so confirm the live listing before ordering.
By the numbers
- $2,187.90 — SupplyHouse’s price on the A.O. Smith Adapt+ ATHR-199X3, its flagship 199,000 BTU condensing unit with X3 Scale Prevention Technology, the same figure already confirmed in our A.O. Smith tankless water heater review. — per SupplyHouse.com’s own product listing
- $1,201.56 vs. $1,243.00 — a rare case where the “upgraded” unit was cheaper: SupplyHouse’s condensing Rheem RTGH-95DVLN-3 recently showed Out of Stock at the lower price, while the non-condensing RTG-95DVLN-3 sat In Stock at the higher one — a reminder to check stock status before assuming the lower-priced SKU is the one you can actually order. — per a live SupplyHouse.com snapshot
- Zero — the number of Navien tankless models sold directly on SupplyHouse.com. Its own Navien product page functions as a “we don’t carry this” redirect, naming Takagi, Rinnai, Stiebel Eltron, Bosch, and EZ Tankless as alternatives instead. — per SupplyHouse.com’s Navien product page
- 37-40% — the share of a bulky item’s price that return shipping reportedly ran, per multiple 2026 Trustpilot reviews of SupplyHouse.com, despite the site’s “no restocking fee for 90 days” messaging on most product pages. — per Trustpilot customer reviews
1. A.O. Smith Adapt+ ATHR-199X3 — Best Wholesale-Channel Flagship
A.O. Smith Adapt+ ATHR-199X3
- X3 Scale Prevention Technology is rated by A.O. Smith to extend heat-exchanger life by up to 300% in hard-water homes — see our hard water guide for whether that upgrade is worth the premium over the non-X3 ProLine XE platform.
- SupplyHouse sells this unit at the same wholesale price point we've already confirmed independently, consistent pricing across the two checks rather than a one-time promo.
- No contractor account needed — SupplyHouse's listing is open to any homeowner, unlike some wholesalers that gate pricing behind a trade login.
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2. Eemax HA018240 — Best SupplyHouse Pick for a Small Home
Eemax HA018240
- Lowe's lists the identical model at $449.00 — a $49.01 gap on the exact same SKU, worth checking before assuming either retailer is automatically cheaper.
- No gas line or venting required, the main appeal of an electric unit at this size — see our electrical requirements guide to confirm your panel can support the 75A draw before ordering.
- Eemax is Rheem's own sister brand under parent company Paloma Industries, not an unrelated budget import, per our Eemax tankless water heater review.
What a SupplyHouse price doesn’t cover
Wholesale pricing and open online ordering make SupplyHouse worth checking before you buy from a big-box store — but two things work differently than shopping a consumer retailer:
- No bundled installation. Home Depot and Costco both run (or partner on) an installation service you can book alongside the purchase. SupplyHouse sells the unit only — you’re sourcing your own licensed plumber, which can mean more quotes to compare but also more legwork than a one-stop big-box checkout.
- “No restocking fee” isn’t the same as free return shipping. Most SupplyHouse product pages advertise no restocking fee within 90 days, a genuinely better headline than Lowe’s 20% restocking fee on a returned water heater. But a 40-80 lb tankless unit typically ships via freight rather than a standard parcel carrier, and multiple 2026 Trustpilot reviews describe return-shipping costs running 37-40% of the item’s price on bulky products — worth confirming the actual return-shipping cost for your specific model before ordering, not just the restocking-fee headline.
- Navien isn’t an option here at all. If a Navien NPE unit is what you’ve settled on after comparing brands, SupplyHouse’s own catalog won’t get you there — its Navien page redirects to Takagi, Rinnai, Stiebel Eltron, Bosch, and EZ Tankless instead, and one of those five (Takagi) is itself a closeout-only brand. Our Navien tankless water heater review and Home Depot guide cover retailers that do carry the NPE line directly.
The bottom line
SupplyHouse.com fills a real gap between the big-box retailers and a plumber’s own distributor account — pro-channel Rheem, A.O. Smith, State, and Eemax pricing, open to any homeowner, no trade credentials required. The two things worth checking before you order: confirm the brand you want is actually sold here (Navien isn’t, full stop), and price out the real return-shipping cost on a heavy unit rather than trusting the “no restocking fee” headline alone, since freight shipping on a bulky return has reportedly run over a third of the item’s value. For brands that do sell through standard retail channels with bundled installation, our Home Depot tankless water heater guide and Costco tankless water heater guide cover that side of the market, and our best tankless water heater guide ranks the full brand field regardless of where you ultimately buy.